MARKETING ANALYTICS TOOL
WHY
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ASPAC JJ Vision Care would like a machine learning tool that recommends & ranks the optimal marketing promotion channels, coupon types, day & timing for campaigns, products for each customer in a quantitative way
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View code here: https://github.com/karinekode/Marketing-Analytics
HOW
Used scikit's uplift scoring to determine the effect of a marketing treatment
Machine learning model using scikit uplift algorithm
WHAT
WHERE
For MyAcuvue contact lenses
Algorithm accounts for constant variables
Automated A/B testing for each marketing treatment
RESULTS
Uplift scores for App sources
Coupon type – Welcome coupon is the most effective for conversion
Best Coupon Offers
Best Product Category – Presbyopia, Spherical
Best Day & Time of Day for campaigns
Personalized uplift scoring:
For each marketing treatment, we have uplift scores for each customer
